What kind of world do we live in?
The September 2018 Colin Kaepernick “Dream Crazy” Nike commercial, which led the company’s iconic “Just Do It” ad campaign’s 30th anniversary, won the Creative Arts Emmy on Sunday night, People reports.
The two-minute ad featured the previous NFL quarterback sharing inspiring messages about accomplishing dreams no matter how insane they might sound over various videos of individuals with negative conditions performing tremendous feats.
“If people say your dreams are crazy, if they laugh at what you think you can do,” Kaepernick said in the ad. “Good. Stay that way. Because what non-believers fail to understand is that calling a dream crazy is not an insult, it’s a compliment.”
“Don’t try to be the fastest runner in your school,” he added. “Or the fastest in the world, be the fastest ever. Don’t picture yourself wearing LBJ’s jersey; picture LBJ wearing yours. Don’t settle for homecoming queen or linebacker: Do both. Lose 120 pounds and become an Ironman after beating a brain tumor. Don’t believe you have to be like anybody to be somebody. If you’re born a refugee, don’t let it stop you from playing soccer for the national team at age 16.”
By cutting Colin Kaepernick down the road, the ad reached its climax as he intoned the now-famous sentence:”Believe in something. Even if it means sacrificing everything.”
Nike’s choice to make Kaepernick the face of the ad came after launching the #TakeAKnee campaign that inspired scores of social justice-minded NFL players to kneel in the national anthem because of police brutality claims against color communities.
“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color,” Kaepernick shared with NFL Media in 2016. “To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder. I am not looking for approval. I have to stand up for people that are oppressed. … If they take football away, my endorsements from me, I know that I stood up for what is right.”
Kaepernick became a free agent after opting out of his agreement with the San Francisco 49ers in 2017 and has not been signed to an NFL squad since — leading many to think he has been persecuted for his political opinions.
Over the previous couple of years, some on the left have sometimes contrasted Kaepernick with historic icons of civil rights like Rosa Parks and Muhammad Ali. Sports Illustrated even gave him the “Muhammad Ali Award.”
“I am proud to be able to present this to Colin for his passionate defense of social justice and civil rights for all people,” said Lonnie Ali, Muhammad’s widow. “Like Muhammad, Colin is a man who stands on his convictions with confidence and courage, undaunted by the personal sacrifices he has had to make to have his message heard. And he has used his celebrity and philanthropy to the benefit of some of our most vulnerable community members.”